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Today we briefly discussed the three basic appeals of any argument: appeal to the audience’s emotions, the speaker’s credibility, and the author’s message itself. Tonight, find commercials or advertisements on the Internet (YouTube is a goldmine, but you may be able to find static ads elsewhere—just turn off your ad blocking plugins) and post a link in the comments below. You should include a brief explanation of how the ad works in light of the appeals we discussed in class. For example:
While O.J. Simpson’s plea for viewers to “snap that seatbelt†may have been persuasive at the height of his career as football’s golden child, the events surrounding his trial have since sullied any credibility he might have as a role model.
We will discuss your advertisements and explanations in class tomorrow. As always, email with questions.
August 13, 2009 at 5:55 pm
You can find Katy’s response here, Ian’s here, Johnna’s here, and Olivia’s here.
August 13, 2009 at 7:15 pm
http://www.youtube.com/watch?v=GHX2mvFVQMs&feature=related
I liked this commercial a lot, because of the comical appeal that it takes on to get the viewers interested. It sets the message that the Mercedes brand of car is very intelligently desinged and reliable, contrasting the blond in the commercial. The Mercedes brand, being such a huge name in the car industry gives the company, and the ad, much credibility.
August 13, 2009 at 7:56 pm
This commercial, though not from a truly credible source, has an emotional plea through the little kid. The message is clearly spelled out, Trigon Health Care offers local health club discounts with their HMO. The message is presented in a comical way, which appeals to families. I believe that it effective because for me, the ad informs, entertains, and leaves you remembering the it and what it is trying to accomplish.
August 13, 2009 at 7:57 pm
Forgot the link : http://www.youtube.com/watch?v=w5DwIcnpBCA
August 13, 2009 at 8:35 pm
http://www.youtube.com/watch?v=Kl2PpP2YnbQ
When robots are involved, there is no one like Keanu Reeves, right? He can control the entire Matrix on a whim, so he is obviously the best choice to endorse your robotics organization. When “The One” isn’t on the screen, though, the commercial shows a bunch of teenagers having a blast at the FIRST events. Basically, the commercial wants to encourage kids to join FIRST, and to do so it promises fighting robots, and it gets a celebrity loosely connected to robotics to endorse it.
August 13, 2009 at 8:39 pm
http://www.youtube.com/watch?v=vd15YVb2M6M
it has a catchy song so peple will rember it. it has a celebraty, Michael Jackson so peple will think its cool. also the dance number is cool and has a good slogan at the end.
August 13, 2009 at 8:39 pm
http://www.youtube.com/watch?v=NAExoSozc2c
This commercial (while totally unethical by today’s standards) features Fred Flinstone, and Barney Rubble, promoting cigarettes. this commercial targets men, married men who want a good tasting cigarette when they relax . it uses the popularity of the show as an authority booster,