Dirty Args

AP Language

August 17th, 2011

Themes: , , ,

We looked at a few commercials today:

And learned some new words:

Ethos

Pathos

Logos

 

Email me (or comment below) if you come across a commercial we should discuss. Don’t forget the questionnaire below!

an·thro·po·mor·phism

British Literature

December 16th, 2009

Themes: , , , ,

Yeah, it’s a commercial. But…FACES!

We’ll continue our discussion over your graphic novels tomorrow with a look at choice and plot.

More Convincing Commercials

AP Language

August 14th, 2009

Themes: , ,

In our continuing quest to better understand the essential elements of any argument, each of you will be writing a more extended analysis of an advertisement. It can be a commercial, a print ad, or even an infomercial. (I’ve never had anyone analyze an infomercial before, but I don’t see why it wouldn’t work…)

The format for these analyses is in your syllabus.

Post questions or good commercials you come across (as long as you aren’t using them) below. Your response should be typed, and in this format.

 

Update: It seems that I neglected online advertisements. While we will focus primarily on the form and content of individual arguments, it is always interesting to take a look at the bigger picture. The video below illustrates the scope and possible impact of online media and advertisements. It is aimed at businesses (especially around the 3:00 mark), I thought it worth sharing.